Zara Doesn’t Need Advertising. Or Does It?
Walk into a Zara store and you’ll notice something unusual. There may be little of the aggressive advertising you associate with major fashion brands.…
Insights on branding, CGI, and creative strategy from Sparkpro Creatives
Walk into a Zara store and you’ll notice something unusual. There may be little of the aggressive advertising you associate with major fashion brands.…
Nestlé is one of the world’s biggest food companies. But here’s the interesting part: You rarely buy something because it says “Nestlé” on the…
Grab attention, create emotion and trigger action. You order food. You get a notification. “Your biryani is almost here.” You smile. A few minutes…
Adidas already has what most brands dream of: instant recognition. The Three Stripes are one of the most recognizable identities in the world. So,…
McDonald’s Branding Is Almost Too Familiar There are very few brands you can recognize without even seeing their name. McDonald’s is one of them.…
Spider-Man: Brand New Day has already crossed $2 billion at the box office, but the bigger marketing story happened before audiences even entered theaters.…
Imagine driving down Sunset Boulevard. You look up at a billboard. But instead of a poster, you see a fully furnished living room sitting…
There’s a joke we’ve all heard: “Sell your kidney and buy an iPhone.” It’s obviously exaggerated, but the fact that this joke became so…
Pepsi is one of those brands that pretty much everyone knows. It has been around for more than 100 years, competed head-to-head with Coca-Cola,…
Will it return. There was a time when owning a BlackBerry wasn’t simply a choice.It was an identity.You didn’t just have a BlackBerry. You…